REGISTER FOR LIVESTREAMING
September 26 - 27, 2025
8:30 AM - 5:00 PM CST
Live in Houston, TX - or join virtually from anywhere
Hosted by: Candice Rodriguez at Naturalcare Cleaning Service
Reserve For Livestreaming
It's easier to keep clients than to hunt for new ones.
Practical strategies and systems you can implement immediately in your business.
Design a Recognition & Retention Plan
Build a plug-and-play system for celebrating clients year-round, from VIP upgrades to surprise touchpoints and automated follow-ups.
Measure What Matters
Set up your custom Client Nurture Scorecard and KPIs to track real loyalty—not just surface satisfaction.
Map the Full Client Journey
Visualize every step of your client’s experience—from first inquiry to offboarding—and spot the gaps where you’re losing them.
Implement Systems That Stick
Create your Service Vision, define your client segmentation strategy, and learn how to personalize at scale without burning out your team.
Agenda Highlights
The Presenters
Liz Trotter
Liz Trotter is the founder of Core Profit Builders and a coach who’s spent over 30 years in the cleaning industry helping business owners stop playing small. She’s owned five cleaning companies (and still owns one she doesn’t run day-to-day), plus over 85 rental properties with her husband, Tim.
As a Certified High-Performance Coach with a deep background in DISC and behavioral psychology, Liz is all about helping entrepreneurs build real businesses that run smoothly, make money, and still leave room for a happy life. Her favorite thing? Watching cleaning business owners step into their power using her proven G.E.T. system to grow and scale with confidence.
Candice Rodriguez
Candice Rodriguez is Core Profit Builders’ go-to coach for all things management. With years of experience as a General Manager, she’s passionate about turning overwhelmed managers into confident leaders who know exactly how to run a happy, high-performing team.
She's also a powerhouse mom who knows how to juggle business, life, and chocolate—with plenty of laughs along the way. Candice brings the perfect mix of practical HR know-how, positive energy, and real-world experience to every session. If your managers need someone who can teach, inspire, and keep it real, Candice is your secret weapon.
Success Stories from Previous Workshop Attendees
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Frequently Asked Questions
1. Is this event only for cleaning businesses?
Yes—this workshop is specifically designed for residential and commercial cleaning business owners, managers, and client care teams. Every strategy, tool, and example is tailored to the unique challenges of the cleaning industry.
2. I can’t attend in person—can I join virtually?
Absolutely! We offer a livestream option that includes full access to the training, digital resources, and even VIP upgrades. You can participate from anywhere and still get the full experience.
3. What’s the difference between General Admission and VIP?
General Admission includes the core two-day training and materials. VIP and Ultra VIP levels give you extra support like recordings, templates, coaching calls, a recognition toolkit, and exclusive access to the CPB team. You’ll walk away with even more clarity, confidence, and implementation-ready systems.
4. Can I bring a team member?
Yes—and we encourage it! You can add additional team members at a discounted rate. They’ll get full access to the event and materials so you can implement your retention strategy together.
5. Will I get tools I can use after the event?
Definitely. You’ll receive a complete workbook, templates, and your own Client Nurture Scorecard. VIP attendees also receive plug-and-play email and recognition campaign tools, a digital dashboard, and coaching to ensure you take action right away.